What Do I Stand For?

I was just asked this question by my mentor.

I stand for helping people like you experience life to the fullest by exercising and eating well.

Unfortunately my industry (fitness and fat-loss)is preying on you.  I really feel this way.  I see the advertisements for the gimmicks, pills, surgery procedures, all designed to make you feel inadequate and in need of what they have to offer.

Being lean, energetic,and healthy does not take a lot of time, nor does it need much "outside" help.

So what do I mean by this?

I don't exercise a lot.  You can check out my workouts here and see that I rarely spend over 30 minutes per workout, usually much less. (Much like you, if you are a reader of my site you aren't trying to gain mass...you are trying to get or stay lean.)  You'll also notice that I only train 3 or 4 times per week.

Next, I eat well, but I don't obsess over my eating.  Healthy or clean eating is a discipline and a habit. Either you work on creating it and living it, or you will forever struggle and be apt to try the next pill or diet.

If I can help you help yourself, then I have done my job.  

To me, exercise and health is about preparing your body to live live to the fullest.

Who doesn't want to live a long and vibrant life?

How about caving in South America?

Swimming with great white sharks in Australia?

Or maybe just playing vigorously with your kids?

Whatever it is that you desire, you can do it better when you are more fit.